August 17th, 2010 | posted by: Lynette

Is it a book? Is it an app? It’s a bookapp!

What is a bookapp? With the advent of new digital technologies, publishers, authors and readers are revisiting the definition of a book. Does a book have to have a cover and paper pages? Is it the physical format, the content, or the way the material is read that makes a book a book?

A “bookapp” is a term that we have coined within the MomsWithApps group to describe a book that is downloaded as an app (from iTunes) and displayed to be read on the iPhone, iPod Touch or iPad. Some bookapps have animations and other interactive features. Most have audio recordings.  Over at MomsWithApps we have used the term “bookapp” to distinguish apps that are books (storybooks, picture books) from apps that are games on the iPhone. We have been spreading the use of the term within the group and beyond the group through Twitter and conversations with the Media.

photo by Nikki Kahn/The Washington Post

With the growing popularity of iPhones, the iPod touch and the now extremely popular iPad, publishers and app developers are recognizing the advantages of publishing books on the iPhone platform. These bookapps can take a variety of different forms and sport different features. They may be previously published books (that is, you can also buy them in print versions), or the books may be specifically made for the iPhone. The large majority of PicPocket Books’ titles are previously published books: they are also available in traditional print form. Most of our bookapps have audio recordings, animations, interactive features and personal settings. Bookapps are available in digital form through the iTunes App Store from PicPocket Books and also other bookapp publishers like Lyn and Line LLC, Touchoo, Winged Chariot, Watsomaflip, Out To Play, and others. With the digital platform, publishers are able to take advantage of a number of additional dimensions that are just not possible in a print book. Because the digital interactivity is new and different it does draw some criticism and skepticism from some traditional publishers and educators, but others are definitely embracing the new possibilities.

We’re entering into a new interactive art form,” says Rick Richter, formerly the president of Simon & Schuster Children’s Publishing and now a digital media consultant. Freed from rules about page count and paper weight, digital creators enjoy great flexibility. In the process, they can appeal to nonbookworms, such as computer and game geeks. “If anything, it will lead a lot of kids to books,” says Richter.

"I Can Do It Too!" originally published by Chonicle Books. Bookapp published by PicPocket Books.

I predict that the future will bring a much greater acceptance and familiarity of bookapps. After all, reading is so much fun, and if having  bookapps available on your iPhone means more exposure to stories and enthusiasm for reading, especially for kids, then we consider that a success!

July 30th, 2010 | posted by: Lynette

PicPocket Books and MomsWithApps in the News!

Huffington Post: iPhone Apps by Moms, for Moms

Never underestimate a mom with an iPhone. While most mobile developers are men, a growing number of opportunistic women are venturing into app development to create apps catered to other women. And many of these women are part of a group called Moms with Apps, a collaborative group of family-friendly developers who share best practices on making and marketing mobile apps.

BabyMedBasics published by PicPocket Books

June 16th, 2010 | posted by: Lynette

Wordless Wednesday

The new Huggybird app from Viva la Media via PicPocket Books will be available in English, Dutch and Spanish.

February 17th, 2010 | posted by: Lynette

Tools that build – not sever – connections

With a lineup of over 100,000 apps, Apple has an app for most needs among its iPhone-carrying customers – that is, the adults. As it turns out, app developers are creating more and more apps for children, which raises a number of interesting questions. Is even more screen time good for kids? What are apps offering to kids? How much learning and growth can be triggered by the use of iPhone apps? Is it all about video games in the end?

Playing video games

As an iPhone app developer, mom of three growing kids, and a member of MomsWithApps, I deal with this question every day, professionally and personally. In my mind, the child/iPhone combo often conjures images of images of kids playing video games for hours on end, and that’s often the case. At the same time, there are also some fantastic educational apps and benefits that come from mobile devices. So what might be some characteristics of apps for kids that make them worth downloading?

What limits do you set before you hand your iPhone over?

As a parent, I am looking for apps that start with the iPhone but encourage engagement with the world beyond the device, like sparking conversations with family and friends, exploring “real world” sites and phenomena through maps and geocaching. I applaud apps that truly require strategic and creative thinking, not just mindless repetition. The latest hot app is not necessarily good for kids just because they like it. In selecting apps, parents should look carefully for ones which are gateways back into the “real” world, not just a highway to the couch.

“Educational” means not just math facts, drills, and phonics, but also activities and content that encourage and develop social and communication skills: like PicPocket Books’ picture books, Tales2Go’s audio library or the conversation starters from the Family Matters App. By expanding horizons, these apps become tools for engagement rather than a drug for tuning out.

A pause in the play to check the storyline of Sleeping Beauty

As responsible parents, we must look closely not only at the content we allow our children to experience on the screen, but also how, when, how often, and where they are plugged in to mobile devices or other screens. One of the best ways to practice moderation and to set enforceable limits is to model the right example for your kids. Recognize that technology can be addictive – not only for kids but for adults too. If you don’t want your kids to zone out in front of the screen, then stop constantly checking your own devices. Set boundaries and limits that work for your family, and enforce the rules.

In our household, computers and mobile devices are kept on the main living level so parents can monitor online behavior in terms of content and time spent on-line. We have the kids tell us which games they are playing, what they like about them, and have them show us how they play as well – maybe even play with them, all to ensure that communication and engagement come with the virtual fun. We also make an effort to stay current with new communication platforms and technological developments.

Down the road, knowing how to navigate that world – and engaging in it creatively and actively -  will keep doors open longer for communicating with kids.

Thanks to MomsWithApps’ Lorraine Akemann and Jill Seman for collaborating and contributing to this post.

January 11th, 2010 | posted by: Lynette

Age Appropriate and Educational Screen Time for Kids

Some people complain that their kids already get lots of screen time. What is PicPocket Books’ stand on this issue?

Why do kids get a lot of screen time? Because they are really drawn to this kind of media. The technologies that are new to us are very intuitive to them and will be a significant part of their lives for years to come. I don’t see PicPocket Books as replacements for print books or the valuable time parents can spend reading to their children, but as educational and culturally valuable alternatives to video games or movies, especially for families on-the-go.

Many families are short on time and e-books can be read any time, any place. I believe that if reading picture books on the iPhone means that more families are reading together and more kids have more exposure to storybooks, then they are a great option for tech-savvy families of today.

December 29th, 2009 | posted by: Lynette

Mobile devices vs. Personal Computers for educational programs

Just when we were used to educational programs on the PC, suddenly all the new educational programs for kids are going mobile. There are hundreds – no, thousands – of educational iPhone apps in the iTunes App Store. Are they any better or different from programs for the PC? Is the touch screen of an iPhone hard for kids to learn to use, in comparison to a keyboard and a mouse?

PicPocket Books always uses kids as testers for our new applications, and it is wonderful and amazing to see how intuitive the iPhone controls are even for children as young as 2 and 3 years old. Young kids are naturally curious and they don’t have the initial fear or hesitation towards a new technology device that some adults display.

The iTunes store offers a number of free apps, and free programs are available for PCs. Paid iPhone apps usually top out at $5, whereas you can easily pay close to $100 for an educational program for your PC (think Disney’s new digital library for $79, foreign language tutorials, etc.)

A strong appeal of the iPhone is that it is mobile, and perfect for entertaining kids when you are away from home and caught in an unexpected wait.

So yes, I think kids can use mobile devices like the iPhone for effective learning, and many of the available quality apps are perfect for taking advantage of times when you are caught in a wait. So pull out the iPhone to practice some math facts, foreign language vocabulary, or just to read a good picture book.

November 5th, 2009 | posted by: Eva

How the Brain Handles Screen-Reading

Amazon Kindle

Have you ever wondered how our brains deal with digital reading?

Think about it: for years, centuries, we humans have been reading primarily from paper. Now, reading from a screen is becoming as popular, if not more popular, than reading print! Many of us read the news, magazines, blogs, and of course our mail on our computers or mobile devices. E-Books are becoming widely available too.

How do our brains handle this new medium? The New York Times Opinion article Does the Brain like E-Books? has a couple of explanations. In the article, experts address such issues as the balance between focal and peripheral attention (which, incidentally, is disrupted in reading whether from a screen or from traditional print). Do you think people read faster on screen or paper? How is comprehension affected?

Jonah Lehrer, in his article, Reading, E-Books and the Brain, reminds us that the brain is extremely adaptable and that “we excel at developing new habits.” He speculates that “before long, digital ink will feel just as easy as actual ink.”

Check it out! It’s pretty interesting to think about reading from the perspective of your brain.

October 23rd, 2009 | posted by: Eva

Where do stories come from?

Well, lots of places! In a recent interview, author Andrea Cheng shares what inspired her to write Tire Mountain:

Andrea Cheng

Now in the iTunes App Store!

Now in the iTunes App Store!

“I ride my bicycle to work every morning, and I used to pass a tire store on my way.  I saw a little boy playing on the tires almost every day.  Even though this corner is really a blighted area, the little boy always seemed so happy with his home.  I named him Aaron Jacob Johnson and made up a story of how he used his tires to make a playground.”

Tire Mountain is Andrea’s first book to be available on an iphone platform. She is happy with the results!

“When I saw [the app], I was most impressed. I especially love the way that the dialogue is read. It is full of expression and drama. In addition, the pictures look vibrant and intense.”

Do you make up stories sometimes? Where do they come from?

October 15th, 2009 | posted by: Lynette

PicPocket Books releases a fun new title: What A Pest!

Maryann Cocca-Leffler Author & Illustrator of WHAT A PEST! shares some thoughts on the new release of her work as a digital picture book for kids on the iPhone:

Now in the iTunes App Store!

Now in the iTunes App Store!


“I’m very excited that my book WHAT A PEST! will be reaching and teaching the iPhone generation! Who would have thought when I entered the children’s book industry 25 years ago that my books would make their way into the pocket of readers? Sharing books on the iPhone is another way to expose children to books and as an author-illustrator that is my goal! I am thrilled to be part of a very new industry and hope some of my other books are offered in this format.

Maryann Cocca-Leffler

Maryann Cocca-Leffler

My book WHAT A PEST! is an early reader about two sisters. The older one thinks the younger one is a pest but in the end they realize how important they are to each other. The story itself is loosely based on personal experiences on many levels. I have a younger sister…and I also have two daughters. Growing up, my sister, Diane, was a pest! She was always hanging around with me and my friends and getting in the way. We also sang together and one time she got the chicken pox before a performance. By blending many ideas and watching my own daughters struggle with sisterhood, I came up with the story WHAT A PEST! I hope you enjoy it!

PS: I knew then, as I know now, that sisters have a special bond. I’m happy to say, my sister and I are best friends!”

What about you? Do you have a sister who is a pest, or your best friend, or both? We’d love to hear your stories!

You can find Maryann at www.maryanncoccaleffler.com.

September 18th, 2009 | posted by: Eva

What’s the future? Children’s Lit and the Digital Age

What’s next for children’s literature? We are zooming into the digital age. Technology keeps changing, and print media is quickly going digital. Is anybody out there nervous? Could we lose something with this change?

An article in Publishers Weekly addresses these questions and more: are publishers ready? What about piracy? How will rights be handled? Will libraries become obsolete?

The article summarizes a forum held by the Children’s Book Council on “The Current State of E: Publishing in the Digital Age.”  One panelist states, “E-books add a fantastic functionality to what a book is. Adding interactivity to that experience is also very interesting. And thinking about ways they can be fun [is important], because it’s for children.”

There’s a lot of potential! What do you think?