August 17th, 2010 | posted by: Lynette

Is it a book? Is it an app? It’s a bookapp!

What is a bookapp? With the advent of new digital technologies, publishers, authors and readers are revisiting the definition of a book. Does a book have to have a cover and paper pages? Is it the physical format, the content, or the way the material is read that makes a book a book?

A “bookapp” is a term that we have coined within the MomsWithApps group to describe a book that is downloaded as an app (from iTunes) and displayed to be read on the iPhone, iPod Touch or iPad. Some bookapps have animations and other interactive features. Most have audio recordings.  Over at MomsWithApps we have used the term “bookapp” to distinguish apps that are books (storybooks, picture books) from apps that are games on the iPhone. We have been spreading the use of the term within the group and beyond the group through Twitter and conversations with the Media.

photo by Nikki Kahn/The Washington Post

With the growing popularity of iPhones, the iPod touch and the now extremely popular iPad, publishers and app developers are recognizing the advantages of publishing books on the iPhone platform. These bookapps can take a variety of different forms and sport different features. They may be previously published books (that is, you can also buy them in print versions), or the books may be specifically made for the iPhone. The large majority of PicPocket Books’ titles are previously published books: they are also available in traditional print form. Most of our bookapps have audio recordings, animations, interactive features and personal settings. Bookapps are available in digital form through the iTunes App Store from PicPocket Books and also other bookapp publishers like Lyn and Line LLC, Touchoo, Winged Chariot, Watsomaflip, Out To Play, and others. With the digital platform, publishers are able to take advantage of a number of additional dimensions that are just not possible in a print book. Because the digital interactivity is new and different it does draw some criticism and skepticism from some traditional publishers and educators, but others are definitely embracing the new possibilities.

We’re entering into a new interactive art form,” says Rick Richter, formerly the president of Simon & Schuster Children’s Publishing and now a digital media consultant. Freed from rules about page count and paper weight, digital creators enjoy great flexibility. In the process, they can appeal to nonbookworms, such as computer and game geeks. “If anything, it will lead a lot of kids to books,” says Richter.

"I Can Do It Too!" originally published by Chonicle Books. Bookapp published by PicPocket Books.

I predict that the future will bring a much greater acceptance and familiarity of bookapps. After all, reading is so much fun, and if having  bookapps available on your iPhone means more exposure to stories and enthusiasm for reading, especially for kids, then we consider that a success!

July 30th, 2010 | posted by: Lynette

PicPocket Books and MomsWithApps in the News!

Huffington Post: iPhone Apps by Moms, for Moms

Never underestimate a mom with an iPhone. While most mobile developers are men, a growing number of opportunistic women are venturing into app development to create apps catered to other women. And many of these women are part of a group called Moms with Apps, a collaborative group of family-friendly developers who share best practices on making and marketing mobile apps.

BabyMedBasics published by PicPocket Books

February 17th, 2010 | posted by: Lynette

Tools that build – not sever – connections

With a lineup of over 100,000 apps, Apple has an app for most needs among its iPhone-carrying customers – that is, the adults. As it turns out, app developers are creating more and more apps for children, which raises a number of interesting questions. Is even more screen time good for kids? What are apps offering to kids? How much learning and growth can be triggered by the use of iPhone apps? Is it all about video games in the end?

Playing video games

As an iPhone app developer, mom of three growing kids, and a member of MomsWithApps, I deal with this question every day, professionally and personally. In my mind, the child/iPhone combo often conjures images of images of kids playing video games for hours on end, and that’s often the case. At the same time, there are also some fantastic educational apps and benefits that come from mobile devices. So what might be some characteristics of apps for kids that make them worth downloading?

What limits do you set before you hand your iPhone over?

As a parent, I am looking for apps that start with the iPhone but encourage engagement with the world beyond the device, like sparking conversations with family and friends, exploring “real world” sites and phenomena through maps and geocaching. I applaud apps that truly require strategic and creative thinking, not just mindless repetition. The latest hot app is not necessarily good for kids just because they like it. In selecting apps, parents should look carefully for ones which are gateways back into the “real” world, not just a highway to the couch.

“Educational” means not just math facts, drills, and phonics, but also activities and content that encourage and develop social and communication skills: like PicPocket Books’ picture books, Tales2Go’s audio library or the conversation starters from the Family Matters App. By expanding horizons, these apps become tools for engagement rather than a drug for tuning out.

A pause in the play to check the storyline of Sleeping Beauty

As responsible parents, we must look closely not only at the content we allow our children to experience on the screen, but also how, when, how often, and where they are plugged in to mobile devices or other screens. One of the best ways to practice moderation and to set enforceable limits is to model the right example for your kids. Recognize that technology can be addictive – not only for kids but for adults too. If you don’t want your kids to zone out in front of the screen, then stop constantly checking your own devices. Set boundaries and limits that work for your family, and enforce the rules.

In our household, computers and mobile devices are kept on the main living level so parents can monitor online behavior in terms of content and time spent on-line. We have the kids tell us which games they are playing, what they like about them, and have them show us how they play as well – maybe even play with them, all to ensure that communication and engagement come with the virtual fun. We also make an effort to stay current with new communication platforms and technological developments.

Down the road, knowing how to navigate that world – and engaging in it creatively and actively -  will keep doors open longer for communicating with kids.

Thanks to MomsWithApps’ Lorraine Akemann and Jill Seman for collaborating and contributing to this post.