Some people complain that their kids already get lots of screen time. What is PicPocket Books’ stand on this issue?

Why do kids get a lot of screen time? Because they are really drawn to this kind of media. The technologies that are new to us are very intuitive to them and will be a significant part of their lives for years to come. I don’t see PicPocket Books as replacements for print books or the valuable time parents can spend reading to their children, but as educational and culturally valuable alternatives to video games or movies, especially for families on-the-go.

Many families are short on time and e-books can be read any time, any place. I believe that if reading picture books on the iPhone means that more families are reading together and more kids have more exposure to storybooks, then they are a great option for tech-savvy families of today.