New digital products are flooding the marketplace, and it is no surprise that these products are targeted at a younger and younger consumer base.

Today, I ran a search for digital toys for three year-olds and the first product to come up was Fisher Price’s Kid Tough Digital Camera. Yes, Fisher Price recommends the Kid Tough Digital Camera for 3-6 year-olds, although some reviewers think that it is suitable for two year olds.

The camera sells for $49-$70 and gets pretty good reviews (4/5 stars) overall. The main points of concern for the reviews are price, quality/functionality, and durability.

If you’re going to be paying up to $70 for a toy for a two year old, of course you want it to survice being thrown across the room in a temper tantrum. Additionally, if the pictures are really poor quality, what’s the point? However, it does seem that the Kid Tough is capable of taking respectable pictures, even if the quality is not quite up to that of “real” cameras. In a blind contest between several kid’s cameras on the market, Fisher Price’s product performed well.

There are games and add-ons for the Fisher Price camera, including cute borders and funny hats for the pictures. I haven’t figured out the games. I wonder what kind of games a three year old plays with her digital camera.